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OVERFLOW

Creative direction . Visual Identity The project encompassed creative direction, graphic design, and motion graphics, resulting in the narrative, poster designs, social media applications, and a printed program for the 10 hour immersive sound experience event ‘OVERFLOW’ that took plave in L’Usin, 2024 Geneve. 

For the concept, ESTO drew inspiration from a poetic metaphor: the confluence of the Rhône and Arve rivers in Geneva, meeting near the venue where the live performances took place. Just as the rivers converge, the diverse musical genres and formats seamlessly merge, reflecting the fluid interplay of sound and visual spatialization throughout the event. This essence of fluidity and connection was embodied in the visual identity.

For the implementation of this concept we worked on both analogue and digital techniques: We used the method of transferring waterproof ink from water to paper to create the original textures that were used through digital manipulation for the final results.

Curated by asH! and commissioned by the Orchestre de Chambre de  Genéve.



















Emphasizing design´s trasformative potential, we showcase the possibilities that artistic practices can address critical political issues. We prioritize collaborations with art initiatives, non-profit organizations, grassroots groups, and institutions while actively engaging with local communities.


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SERVICES

Visual Communication
Creative Direction and Curation
Branding
Web design / App Design
Motion Graphics
Photography and Video Production
Object  / Spatial Design
Workshops (creative & experimental)


CONTACT

info(at)estoassociation.com
Zaimi 24 10683, Athens