FOR BRANDING, VISUAL INDENTITIES AND
EXPERIENTIAN REALITIES
Esto Association is a creative collective dedicated to uniting artistic, design, and research-based practices. We create and curate projects from concept to implementation, both through commissions and self-initiated work, across disciplines — including creative direction, branding, object and spatial design, and exhibitions — blending conceptual thinking with visual expression.
Drawing from the team’s background in visual arts and experimental design, the studio primarily works across cultural, artistic, and design-oriented projects, while also collaborating with commercial clients, institutions, independent initiatives, and creative practitioners.
Established in 2022 in Exarchia, Athens, ESTO connects local creativity with broader cultural conversations while supporting the creative community through its space on Zaimi Street, hosting cultural events, workshops, internships, and collaborative gatherings. Our aim is to remain in constant dialogue with both local and wider social and political realities. Thus, ESTO is also part of and initiator of “A Collective of Collectives”, a network connecting independent art spaces in Athens through resource sharing and mutual support.
Open Fabric Studio
Typical Organization
HRO Studio, Centrum Berlin
ANKAA NGO
Un.Processed Realities
The Epigraphic Museum of Athens
EBGE design awards
A Collective of Collectives
Onassis Foundation
Basil & Elise Goulandris Foundation
l'Orchestre de Chambre de Genève
COCO-MAT
KRAFT Paints
Krama Festival
Luisa World
State of Concept Athens
PRESS
Lifo Magazine
The Telos Society
Design Society
Markela Bgiala: Co-founder, Visual Art, Creative direction
Niki Danai Chania: Co-founder, Visual Art, Creative Direction
Konstantinos Doumpenidis: Co-founder, Visual Art, Graphic Design
Team Collaborators:
Maria Paneta: Architect, XR artist